As many authors know, good, critical, honest reviews are important. Future readers often base their purchases on them. Therefore, reviews are gold when talking bottom lines.
Because Amazon uses the review system as one of its major marketing arms, keeping reviews as pure as possible is paramount to good customer service.
To prevent others from manipulating this system, Amazon has vowed to pronounce an author anathema if they seek to manipulate reviews. The consequence? Banishment from the Amazon kingdom. They sued four companies for doing exactly that: contaminating the overall quality of the review process. One of them had a very inconspicuous name: buyamazonreviews.com.
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