Friday, June 22, 2018

An Author’s Forum on the Four-Letter Word We Have All Grown to…eh, Love? Marketing! (A Seriously Write Blog)

Return on Investment. It’s called R-O-I in the business world. Well, actually, it’s called that everywhere these days. I’m an educator by day, and we use it. It speaks of whether or not what you spend your money on has the old “bang for the buck.” The same can be said of time we spend. And as I get older, the former is just as critical as the latter!

So, as a writer, what are your ROIs? Think of what you spend and what you spend it on, and ask yourself this simple question: Is it giving me the bang for my buck?

I just read an article recently that said authors (not just people, but authors) spend an average of two hours and twenty minutes on social media a day. No doubt, much of that is marketing stuff. And no doubt, some of it is that “Squirrel!” moment when you went to that social media site on a mission and found yourself sitting there thirty minutes later laughing and shaking your head at the internet’s latest version “The People of Walmart” photographs.

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