Wednesday, February 1, 2017

Memories Spend Better than Money (A More To Life Magazine Article - Money Column)

"If only Hallmark had followed historical tradition when they began mass-producing paper cards in 1913. We might have a different outlook on February 14 today.

Despite the pagan festivals and sainthood of three men named Valentinius, we like to romanticize the holiday here in the 20th century with cards, candy, dinner and um…well, love. That’s if you’re married or dating, of course. If you’re single and have no significant other at this time of year, then the holiday is not-so-lovingly referred to as Singles Awareness Day, or SAD.

Could it be the holiday has ballooned into the commercial endeavor it is today because the focus is all wrong? If your “go-to, last minute” heartfelt affection materializes as a box of chocolates, a bouquet of flowers from your favorite vendor, a card with a sappy saying and dinner at an upscale restaurant, then may I say it?
You’ve fallen prey to the hype.
You are part of the $20 billion problem.2 Don’t fret, though. We’ve all played a role in the billion-dollar proliferation that is Valentine’s Day. We’re all guilty. But it doesn’t have to be that way.
Click here to see the rest of the story!

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